Marketing is no longer about mastering the use of traditional channels, but about constantly innovating and utilizing creative solutions that will maximize returns.
Creativity is critical to differentiate one's message, grab people's attention and effectively reach the various audiences that are being targeted.
Everyone likes to talk about being “customer-centric.” But too often this means taking better aim with targeted campaigns. Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Creativity in marketing requires working with customers right from the start to weave their experiences with your efforts to expand your company’s reach.